Friday, February 28, 2020

Mrketing Mngement Essay Example | Topics and Well Written Essays - 2500 words

Mrketing Mngement - Essay Example Plnning process is n initil stge of mrketing strtegy for ny orgniztion tht helps to shpe objectives nd gols of firm s well s to produce the principl policies nd plns for chieving those gols. During the plnning process it is normlly defined the nture of the business the orgniztion is to pursue which in turn hs gret bering on the kind of economic nd humn orgniztion it needs to possess. Gols nd objectives re usully set within time frmework. Strtegy entils mtching the compny's ctivities to its resource cpbility. There is little point in trying to tke dvntge of some new opportunity if the resources needed re not vilble or cnnot be mde vilble. n orgniztion must formulte strtegy during the plnning process of mrketing strtegy within the boundries of the resources tht re likely to be mde vilble. This is fundmentl considertion tht must be ddressed when formulting the pln. Strtegy is lso to do with the mtching of the ctivities of compny to the environment in which it opertes. Since the environm ent is continully chnging, strtegic decisions necessrily involve coping with chnge. The extent nd speed of environmentl chnge will vry nd the pce t which strtegy must chnge will necessrily vry too. s it ws lredy mentioned, there re lot of fctors tht need to be considered in the plnning process of n orgniztion tht ffect mrketing strtegy of the compny. These fctors re described in bellow nd re the reflection of stges of the plnning process of n orgniztion. 1. Initite nd gree Upon Strtegic Plnning Process This step is to ssure tht the key stkeholders understnd the plnning process nd re committed to it. Importnt persons nd groups re identified. The plnning process nd objectives re discussed with them nd their support nd commitment is sought. 2. Identify Orgniztionl Mndtes This is the identifiction of the legl nd politicl demnds which define wht the orgniztion must do. The explicit requirements of these mndtes re outlined s precisely s possible, nd clrifiction of gols nd ctions tht re not prohibited (the boundries of wht cn be ttempted) is initited. 3. Clrify Orgniztionl Mission nd Vlues This stge strives to clrify the purpose of the orgniztion. The possibilities which the orgniztion might undertke re filtered through the orgniztionl vlues to begin definition of wht it wnts to do nd wht it should do. comprehensive stkeholder nlysis is performed which expnds the work initited in step one. mission sttement, or the frmework for one, should be developed, nd this my be good plce to begin tht tsk. 4. ssess the Orgniztion's Externl nd Internl Environments The objective of this step is scnning opertion to identify strengths, weknesses, opportunities, nd threts (SWOT). This step (s well s plnning process generlly) grows from Open Systems Theory which sserts tht ll environmentl impcts, s well s ll internl forces, re interrelted nd hve potentil effect on ech other nd on the orgniztion. This step is the hert of the plnning process. It is firmly entwined with ll the other steps, nd is lmost synonymous with the plnning process concept. 5. Identify the Strtegic Issues Fcing the Orgniztion This identifiction emerges logiclly from the SWOT nlysis in concert with the mndtes, vlues, nd mission. "Strtegic issues re fundmentl policy questions or criticl chllenges tht ffect n orgniztion's mndtes, mission, nd

Wednesday, February 12, 2020

Compare & Contrast essay between Malcolm X and Marthin Luther King

Compare & Contrast between Malcolm X and Marthin Luther King - Essay Example Many people contend their admiration to the way they preached about the rights of the blacks in America, and they have both preached on self-knowledge and having respect for African culture and history, since it is the basis for uniting blacks. Their beliefs were similar, and this was evident towards the end of their lives in the way they emphasized on having bride amongst the black as well as respecting us rather than hating one another. Their speeches informed the blacks that in order to attain freedom, they start by respecting one another, hence it reflected on the vision of men improving America. Malcolm X talked about Blacks hating the color of their skin, shape of their nose; overall, he talked about Blacks hating their own kind. Major points about the Blacks are that for the past four hundred years, the Blacks have been taught to hate their identity; the self-hatred resulted in a pervasive sin among many members of the Black community. He stated that one cannot hate the root o f the tree and not hate the tree itself; this made the Blacks feel inferior making them turn to other people to show them the way. Martin on the other hand talked about standing against a system that oppresses the Blacks, he emphasized that being nobody is not easy, therefore, that which was seen as black should shot be seen as ugly. Martin went ahead and talked about having a Negro freedom among all the Negros since enslaving the body involves enslaving the entire soul. Hence the Blacks should encourage themselves and not be ashamed of their past as slaves, but appreciate themselves as being black and beautiful. Both men have the same analysis that we have been taught to have ourselves, lack of belief in ourselves as Blacks, and the blacks should do something to offset this cultural homicide, as called by Martin. Both Malcolm and Martin called for the blacks to embrace the Black pride, develop self-affirmation and all the blacks to undergo education that will reflect the past histo ry of the Black people. In the larger world, they had other priorities except for internal priorities that were connected to the establishment of education, and Martin emphasized African-American unity by stating any movement present that is meant to overlook this necessity is only waiting to be buried. The work and life events of Martin Luther were stressed exclusively making the history taught in schools expressed in different ways (Weis and Fine 239). The manner in which Malcolm X and Martin spread their views was through assertiveness, powerful speeches that were hard hitting. To put it simpler, both the intentions of Martin and Malcolm were delivered in styles that were different. For example, Martin was an inspirational speaker, and he travelled all over the country motivating people to live a life full of racial harmony. Martin appeared to have idealistic mind and was rational and positive in giving his speeches and views on different things. This is evident in his speech tha t he said he had a dream of seeing his children living a life that they are not judged by their race but character. In comparison to Martin, Malcolm X was an extremist, and this is evident the time he was an Islamic Minister, X talked more about separating blacks from whites, emphasizing Black Supremacy and presence of nationalism among the Blacks. To look at this in